Keith Harvey of Serra Chevrolet in Miamisburg, Ohio is like most general managers these days. He is looking for new ways to sell more cars, financing, and service. “Especially in a down market, anything we can do to make a customer's experience even the slightest bit more memorable should be done, and I believe that can make all the difference for us,” says Harvey.

When Signature Technologies first demonstrated [DEALER DISPLAY SYSTEM] the system to [owner] Don [Pascoe] and me, we got it,” said Harvey. I didn't need to be convinced. These guys know dealerships and they're on to something.”

“Serra Chevrolet has been an outstanding partner to work with since their system was installed in November 2006,” said Kelly Kavanaugh vice-president sales and marketing for Signature Technologies. “They have helped us shape our product and services so that we can deliver the most value out of the box.”

In just one month, the results are there. Serra Chevrolet increased sales of:

•  Nitrogen inflation by 50 percent through an animated, explanatory promotion run at the service advisor's desk on a 40” LCD-TFT display.

•  In-cabin air filters by 20 percent through a digital image run full screen at the service advisor's desk and in the customer waiting area.

Feedback from customers, gathered through a written on-site survey, indicate the displays are making an impact.

• 100% of respondents noticed the displays

• 89% said the display system made the wait more pleasant

• 56% said the display motivated them to either purchase, inquire about, or consider a product or service promoted

“We are very pleased with the results this system has given us in such a short time,” added Harvey . “The team from Signature Technologies has been great, too. They did a great job installing us and their Content Services organization has produced some very nice, eye-catching multimedia.”

Note: The measurement at Serra is ongoing. Please check back as a full report of findings will be available at this site.

Click here to view some Display Content Samples
Nitrogen Inflation - Cabin Air Filter